Creating Custom Fields on Campaign Member for Attribution Weights
Below is a recommended naming convention for your fields:
Account-Based
- [AB] First Touch Sourced
- [AB] Last Touch Sourced
- [AB] Equal Weight Sourced
- [AB] U-Shaped Sourced
- [AB] Time Decay Sourced
- [AB] First Touch Accelerated
- [AB] Last Touch Accelerated
- [AB] Equal Weight Accelerated
- [AB] U-Shaped Accelerated
- [AB] Time Decay Accelerated
- [AB] First Touch Influenced
- [AB] Last Touch Influenced
- [AB] Equal Weight Influenced
- [AB] U-Shaped Influenced
- [AB] Time Decay Influenced
Opportunity-Based
- [OB] First Touch Sourced
- [OB] Last Touch Sourced
- [OB] Equal Weight Sourced
- [OB] U-Shaped Sourced
- [OB] Time Decay Sourced
- [OB] First Touch Accelerated
- [OB] Last Touch Accelerated
- [OB] Equal Weight Accelerated
- [OB] U-Shaped Accelerated
- [OB] Time Decay Accelerated
- [OB] First Touch Influenced
- [OB] Last Touch Influenced
- [OB] Equal Weight Influenced
- [OB] U-Shaped Influenced
- [OB] Time Decay Influenced