Creating Custom Fields on Campaign Member for Attribution Weights

Below is a recommended naming convention for your fields:

Account-Based

  • [AB] First Touch Sourced
  • [AB] Last Touch Sourced
  • [AB] Equal Weight Sourced
  • [AB] U-Shaped Sourced
  • [AB] Time Decay Sourced
  • [AB] First Touch Accelerated
  • [AB] Last Touch Accelerated
  • [AB] Equal Weight Accelerated
  • [AB] U-Shaped Accelerated
  • [AB] Time Decay Accelerated
  • [AB] First Touch Influenced
  • [AB] Last Touch Influenced
  • [AB] Equal Weight Influenced
  • [AB] U-Shaped Influenced
  • [AB] Time Decay Influenced

Opportunity-Based

  • [OB] First Touch Sourced
  • [OB] Last Touch Sourced
  • [OB] Equal Weight Sourced
  • [OB] U-Shaped Sourced
  • [OB] Time Decay Sourced
  • [OB] First Touch Accelerated
  • [OB] Last Touch Accelerated
  • [OB] Equal Weight Accelerated
  • [OB] U-Shaped Accelerated
  • [OB] Time Decay Accelerated
  • [OB] First Touch Influenced
  • [OB] Last Touch Influenced
  • [OB] Equal Weight Influenced
  • [OB] U-Shaped Influenced
  • [OB] Time Decay Influenced
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